National brand of children's goods will appear in Belarus

Bellegprom will launch the first store with domestically produced goods for children: clothes, shoes, toys and hygienic care products for children. It is planned to open by July 3 in Minsk.

Today the industry, despite the sanctions and negative effects, continues to work and show results. It is especially important that the demand for Belarusian goods is also observed in the foreign market. Today, the majority of exports fall on the CIS countries and the far arc. Russia has been the main and the main buyer for many years. It is about 70 Russian regions.

Tatiana Lugina, Chairman of Bellegprom Concern:

“We continue to cooperate both on industrial cooperation with some regions and on trade facilities and bringing our goods closer to the trade facilities of the Russian Federation. In two years we plan to open about 10 stores in cities with millions of people on the market of the Russian Federation.”

Much attention is paid to innovation activities, emphasis is also placed on updating the technical base - we have already made progress in replacing technological European equipment with Turkish and Chinese equipment. Now robotic complexes for sewing bed linen are being installed at the enterprises.